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A successful brand strategy always benefits from a strong brand that stands out from its category – one that’s relevant and believable because it's built on credibility and a compelling truth.


Brand Positioning


Wheelhouse will help you visualize your brand positioning, which, by contrast (and complement), brings to light your company's most powerful and unique attributes and combine them into a distinct customer promise.


At Wheelhouse, we know how to find and define the voice of the brand, which is one of the most important exercises a brand can do. This voice will carry out the brand mission and connect with your consumers in a way where they feel synergistic with your brand.

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Wheelhouse will help you strategize, conceptualize, develop, and execute a successful marketing strategy that speaks true to who your brand to include.


•Lead cross collaboration with other departments in each event research process such as: creating mood/inspiration boards & material testing


•Developing Playbook Strategy

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This regional program focused on changing the mindset of buyers and consumers to consider JAMESON as a year around consumption choice by aligning with FALL sports. This program pulls out all the stops—showcasing omni-channel marketing, and corporate sponsorship. A great way to insert a brand into everyday life --and in turn-- bolster sales!


Boasted as the largest rodeo in the world--when given an opportunity to be a part of the HOUSTON rodeo midway with a TX Whiskey distillery experience for the consumer—we said YES PLEASE. This program offered omni-channel program opportunities that engaged the distributor, retailer, and customer.


We produced these proprietary kiosks for a national campaign that let customers printed customizable labels in the retail stores and apply directly onto their Glenlivet bottle. This included a touchscreen as well as a mobile application for touchless control during the pandemic.




Prior to COVID 19 pandemic--holiday bottle engravings were a great tool to sell in high end single-malt scotch endcaps. The personalization opportunity engaged consumers and the bottles flew off the shelf. In an environment of uncertainty--it seemed very likely that the retailer would not allow the historic engraving stations to set-up during COVID. Necessity is the mother of invention--check out the touchless label kiosk that the Texas marketing team developed to save the day (in 4 mos time).

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