A successful brand strategy always benefits from a strong brand that stands out from its category – one that’s relevant and believable because it's built on credibility and a compelling truth.
Wheelhouse will help you visualize your brand positioning, which, by contrast (and complement), brings to light your company's most powerful and unique attributes and combine them into a distinct customer promise.
At Wheelhouse, we know how to find and define the voice of the brand, which is one of the most important exercises a brand can do. This voice will carry out the brand mission and connect with your consumers in a way where they feel synergistic with your brand.
Wheelhouse will help you strategize, conceptualize, develop, and execute a successful marketing strategy that speaks true to who your brand to include.
•Lead cross collaboration with other departments in each event research process such as: creating mood/inspiration boards & material testing
•Developing Playbook Strategy
This regional program focused on changing the mindset of buyers and consumers to consider JAMESON as a year around consumption choice by aligning with FALL sports. This program pulls out all the stops—showcasing omni-channel marketing, and corporate sponsorship. A great way to insert a brand into everyday life --and in turn-- bolster sales!
Boasted as the largest rodeo in the world--when given an opportunity to be a part of the HOUSTON rodeo midway with a TX Whiskey distillery experience for the consumer—we said YES PLEASE. This program offered omni-channel program opportunities that engaged the distributor, retailer, and customer.
We produced these proprietary kiosks for a national campaign that let customers printed customizable labels in the retail stores and apply directly onto their Glenlivet bottle. This included a touchscreen as well as a mobile application for touchless control during the pandemic.
THE GLENLIVET TOUCHLESS PERSONALIZATION LABEL KIOSK
Prior to COVID 19 pandemic--holiday bottle engravings were a great tool to sell in high end single-malt scotch endcaps. The personalization opportunity engaged consumers and the bottles flew off the shelf. In an environment of uncertainty--it seemed very likely that the retailer would not allow the historic engraving stations to set-up during COVID. Necessity is the mother of invention--check out the touchless label kiosk that the Texas marketing team developed to save the day (in 4 mos time).